INSIDE Journalism: Keep the 'Ad'itude

The business side of producing a newspaper is discussed in "INSIDE Journalism: Keep the 'Ad'itude." Students are asked to classify advertisements as display or classified and to critique their effectiveness as consumer communication and as works of art. Randy Mays answers questions in "Meet the Ad Designer." Ad design artist Donna McCullough reveals the steps involved in creating a display ad in "The Making of a (Fake) Ad." Students are given guidelines to produce their own ads in "How to Design a Display Ad." "A Changing Community, A Changing Role" takes a look at Janet Cooke and one of the darkest chapters in Post history. Music censorship is the lesson focus of "You and Your Rights." Vocabulary and resources are included.

Downloadable Lesson Plan PDF