Your students organize a clothing drive for Midwest flood victims, another student offers fascinating observations of a summer abroad. You hear the school board supports longer school days. Share the news. Publish information and these opinions in a newspaper and use The Washington Post as your guide.
News And Opinions
Any newspaper serves the vital purpose of facilitating communication— of informing. Information comes to the newspaper reader in the form of news stories, news analysis or commentary, opinions of editors, columnists and readers and from advertising.
News sources in and around a city like Washington, D.C., are endless. Obvious news sources are natural disasters and the reports of law enforcement agencies and fire and rescue departments. Other sources include tips from anonymous and identified individuals and organizations, letters, announcements, press releases, government actions, legislative battles and judicial proceedings.
Editors determine which of these sources satisfies the criteria of news and which would be of interest to the readers or is newsworthy. Often more than one of the criteria is involved in the same event, nfluencing the decision to report and publish the story.
Some questions editors might ask include:
Is the news important to the lives and well-being of readers? Did events happen that are of interest to readers right now? Did the events occur near the readers? Are the events unusual? Are well-known people involved in the news? Is the outcome of the event still unknown? Are individuals or groups of individuals opposing each other? Do the events involve love, hate, fear, horror or pity? Is the news about advances in science, technology or medicine?
Once editors identify what is news and which news is important to readers, the editor or assignment editor assigns a reporter and usually requests a photographer to cover the news. After research and interviews, the reporter composes the story at a computer terminal, beginning with a lead or lede — a first paragraph which answers the five W’s and one H: who, what, when, where, why and how. The news story is traditionally organized in an inverted pyramid — the most recent information presented first — although that style is not as strictly adhered to as it once was.
News is not the only information in the newspaper. Readers also like to read what other people think about the news. Reporters’ opinions can appear as news analyses in the Main News section.
The opinions of the newspaper publishers are presented as editorials which adhere to a standard format of about 300 words with an opening sentence establishing the issue. And, in The Post, the editorial cartoon appears on this page. Also on the same page, Letters to the Editor reflect the opinions of readers. The page opposite the editorials, the op-ed page, contains occasional syndicated editorial cartoons as well as the opinions of scholars, lawmakers, syndicated columnists and journalists. Columnists appear throughout the newspaper and write on a variety of subjects. For example, Courtland Milloy and Petula Dvorak comment on life in metropolitan D.C. in the Metro section.
A newspaper also entertains through its comics, puzzles and lifestyle and entertainment sections. Syndicated columnists offer humorous views of the world. Other syndicated features include Ask Amy and horoscope information. The Washington Post also offers how-to advice on gardening, cooking, home decorating, building and selecting a car. There are guides for recreation for all ages including fishing and bridge, and for entertainment including movies, theater, music and museums.
What Is News?
Timeliness: News is now. People are curious and they want to know what is happening today in their school, their town, their country and the world. Some background information may be included to give perspective or to tell people what was reported in the initial news article.
Proximity: People are interested if the event is near to their school, home or work.
Importance: An event may not be happening nearby, but people want to know if it may influence their lives.
Magnitude: That which is large is noticed. It is news if the rainfall created a flood, the lack of rain caused a drought; if the number of people who are ill is increasing, if the deaths are multiplying.
Prominence: It is news when celebrities, elected officials and well known individuals are in town or are involved in a new project. According to Richard Harwood, former Post ombudsman, the journalistic yearning for important people “says something about our sense of values and about our perspectives on the world.”
Emotions: Human interest is built on the emotions of love, hate, fear, horror or pity.
Conflict: Confrontations that influence neighborhoods, institutions and countries require attention. Conflicts impact harmony, economy and quality of life.
Progress: An actual breakthrough in science, medicine or technology or the hope of discovery is news.
Uniqueness: The unexpected, the first, or simply the bizarre can be a break from “bad” news or reflect changes in society, science and technology.
Who Are Your Readers?
Before deciding what you will print in your newspaper you must determine who your readers will be. How many pages will it be and what issues will you have to address? How many people will be on the staff? Who will fund the newspaper?
The Washington Post editors know their readers are interested in government at all levels. But they also know their readers are culturally diverse and interested in different things. They might seek information about trade agreements with Russia or they might care deeply about an office building scheduled to occupy the field next to their homes. The Post is able to print a wide variety of news because of its large readership — more than 500,000 daily circulation and 800,000 on Sundays.
Circulation And Advertising
The larger the circulation, the more advertising the newspaper is able to attract. Local stores and businesses work with the retail newspaper advertising departments to place display ads. These ads are placed throughout the newspaper, interspersed with news articles. Ad agencies representing national and international companies plan ads to run in newspapers nationwide. Other local companies, such as Giant Food or Hechts, have departments that design ads for the newspaper while others do their own ads with the help of The Post’s advertising department. Individuals, car dealers and real estate agents place mostly classified ads to sell, rent or buy merchandise and property. Employers and job seekers also place classified ads.
Sports, entertainment, business, health, food, fashion, lifestyles, science, international, local and state news, births, deaths, religion and real estate are all categories covered in the pages of The Washington Post. And as the complexity of our lives increases along with our choices, so do the areas of coverage — news geared to young readers, finances for single people, information on personal computers, tablets, and mobile devices are new categories covered in the paper that reflect contemporary lifestyles.
Newspaper Organization
A newspaper is a study in organization, from the macrostructure of newspaper sections to the microstructure of the inverted pyramid or the process of writing a news story. The Washington Post is separated into the daily sections of Main News including National News, Politics, World News, Business News and the Editorial Page, Metro, Style and Sports. For the most part, these sections stand alone and are identified by letters.
Special feature sections are added on particular days of the week: Monday’s The Environment and Washington Business; Tuesday’s Health and Science; Wednesday’s Food; Thursday’s Local Living; Friday’s Weekend; and Saturday’s Real Estate. On Sunday, the Outlook section appears behind the A section, followed by Metro and Business. The Sunday paper also contains the Arts Section, Travel Section, Sunday Style, the KidsPost and Mini Page, the Sunday Comics, and the Magazine.
Boxes are a layout tool used by editors to highlight certain stories and to make the page more attractive and orderly. Most pages come to the editor from the production department with the ads already placed on them. The layout editor lays out the page following the style adopted by the newspaper. That style dictates certain typefaces for the story or body copy and for lead headlines and subheadlines. The newspaper’s style also sets the size of the headlines; whether or not the editor will use a kicker of one or two words above the lead headline; whether rules will be used to separate columns; whether jump lines will appear and whether cutlines will be centered or flush left. To improve aesthetics and readability, editors can break out parts of stories or quotations, referred to as pull quotes, by printing them between rules in large italic type or in smaller typeface as subheads.
Editors must decide whether the paper will use color, what size photos will be used and whether graphics, including charts, maps or diagrams, will accompany articles. All of these decisions, repeated consistently, establish the style of the newspaper in the reader’s mind and encourage a familiarity with it. The reader will always know how to find articles in the paper and will know when certain sections will appear and through layout techniques can pick up information at a glance.