GENERAL PROCEDURE
The Post’s circulation in Washington’s Marylandand Virginia suburbs makes it the best selling newspaper in the District of Columbia, Maryland and Virginia. The Post reaches 42% of households daily in the metropolitan area. Businesses that provide entertainment advertise in WEEKEND to reach these potential attendees.
For the Level 2 exercise, be sure to distinguish the role of the reviewer or film critic, who is independent in making an evaluation of a film, from the advertiser, who is promoting attendance through advertising. Before giving this exercise to students, teachers might select an advertisement for a film and a FILM CAPSULE review of the same film.
For the Level 2 exercise, you may wish to study review writing. Visit http://nie.washpost.com. Click on Lesson Plans and select The Movie Review(er). An interview with Washington Post movie reviewer Desson Howe gives a glimpse into the life of a critic. Guidelines are provided for movie review writers, film vocabulary and a checklist to give students when they are writing their reviews.
1. Ask each student to find an advertisement for a movie that the student would like to see. Using this ad and any text accompanying it, have students respond to these questions:
•Does the ad give any clues as to what the movie is about? What are these clues?
•Which motion picture company produced the picture?
•Who stars in the picture?
•Of the theaters showing the movie, which one is closest to the student’s home?
•Has the student seen this movie advertised elsewhere? Heard about it from someone?
•What is the rating of this movie? What does this rating mean?
Have each student draw one scene which, in the student’s opinion, is likely to be in the movie.
Have students read a review or FILM CAPSULE of the movie. Was the movie reviewed in THE FAMILY FILMGOER? For what age does the movie appear to be appropriate?
Extension: Read the FAMILY FILMGOER. Discuss the rating system used for movies. Have students write why they approve/do not approve or agree/do not agree with the rating system.
2. Have students locate the section in WEEKEND titled MOVIE REVIEWS. (Teachers of younger students may wish to use THE FAMILY FILMGOER column for this exercise.) Students will read the reviews of the “Openings” films in this column. (This will give students practice in locating information as well as reading an opinion piece.)
Students will rate their desire to see each film using the following scale:
1 = Cannot wait!
2 = Maybe
3 = Would not waste the money!
Have students share their ratings by a show of hands: All who rate this movie as a 3, as a 2 and as a 1. Record the votes on the board. Which movie receives the highest “Can’t Wait!” rating? Which movie is most likely not to be seen by anyone in the class? How might this information be shown in a graph? Have students prepare a graph that communicates their “Viewer Interest” ratings of the movies in “Openings.”
Select the movie for which there is the widest range of votes or the one that has almost the same 1, 2 and 3 votes. Discuss with students the criteria they used to determine their ratings.
Explain the role of the film critic. If film critics give a movie a low rating, will advertisements be able to get people to come to the box office? Illustrate the roles of advertisements and reviews with an example of each for the same movie.
Extension: This activity can lead into a unit focusing on the power of carefully chosen adjectives, adverbs, verbs and other vocabulary. How persuasive were the reviews?
3. Have students look through the WEEKEND section to find these types of advertisements:
•Concerts
•Historic re-enactments or educational shows
•Places to eat
•Places to visit
•Sports events/equipment
Each student is to choose one advertisement that promotes a place the student has never been or suggests an activity the student has never done. Using information from the ad as well as information gained from interviewing members of the class (including the teacher) who have visited the place or done the activity, the student is to plan a budget. How much will the student and his or her family need for
•Entrance fees and tickets
•Lodging
•Meals and snacks
•Transportation
Students are to write letters in which they anticipate their experiences as if they were to visit the place or do the activity. In anticipating a visit to a restaurant, for example, students could describe the establishment’s decor, which menu offerings sound the most appealing, possibly how much the meal might cost and why they want to go to this restaurant.
If a new event is chosen, the description might include:
•Whether the activity will occur inside or outside (or both)
•What will be seen
•What will be heard
•Whether it will require walking or whether one remains seated
•How long it will last
•How much it will cost
•If it is expected to be crowded
Again, details for the descriptions will be collected from the advertisement’s information and illustrations as well as interviews with class members who have visited the place or participated in the activity. An appropriately detailed drawing could accompany the written description.
Extension: Students who actually follow through on the chosen WEEKEND activity should be encouraged to share their experience with the class the following week. Was the written/drawn anticipation of their experience accurate? What were the surprises?
Academic Content Standards and Skills
Maryland
Reading/English Language Arts, Students will compose oral, written and visual presentations that express personal ideas, inform, and persuade.
Virginia
English, Grade 6, The student will compare and contrast information about one topic contained in different selections. Grade 9, The student will develop narrative, expository, and informational writings to inform, explain, analyze, or entertain.
Washington, D.C.
Social Studies, Grade 11, Cultural History: Tradition, Creativity, and Diversity, The student debates U.S. society — multicultural or cultural — by analyzing the effects of mass advertising, mass media, consumption, and entertainment.
Fundamental Aim:
Reinforce Interpreting
Sub-skill Reinforcement:
Locating information, identifying, decision making, drawing conclusions, evaluating